Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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How Brands Become Icons: The Principles of Cultural Branding
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Deluxe: How Luxury Lost Its Luster
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The End of Fashion: How Marketing Changed the Clothing Business Forever
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Luxury Fashion Branding: Trends, Tactics, Techniques
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Lovemarks: The Future Beyond Brands
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Living It Up : America's Love Affair with Luxury
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Trading Up: The New American Luxury
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
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Treasure Hunt: Inside the Mind of the New Consumer
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Why People Don't Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales
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Fashion Brands: Branding Style from Armani to Zara
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Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Trading Up: The New American Luxury
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
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The Culting of Brands: When Customers Become True Believers
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Treasure Hunt: Inside the Mind of the New Consumer
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
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Louis Vuitton Japan: The Building Of Luxury
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