The Fall of Advertising and the Rise of PR Author: Al Ries Manufacturer: Collins Business ListPrice: $14.95 Offer: $10.17
Selling the Invisible: A Field Guide to Modern Marketing Author: Harry Beckwith Manufacturer: Business Plus ListPrice: $22.95 Offer: $15.61
The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business ListPrice: $18.95 Offer: $12.89
Marketing for Dummies Author: Alexander Hiam Manufacturer: For Dummies ListPrice: $21.99 Offer: $14.95
Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (Guerrilla Marketing) Author: Jay Conrad Levinson Manufacturer: Houghton Mifflin ListPrice: $15.00
Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $16.95 Offer: $11.53
The New Positioning: The Latest on the World's #1 Business Strategy Author: Jack Trout Manufacturer: McGraw-Hill ListPrice: $12.95 Offer: $10.36
Differentiate or Die: Survival in Our Era of Killer Competition Author: Jack Trout Manufacturer: Wiley ListPrice: $27.95